All work
YMCA of MiddletownNonprofit · Community
A Video Series That Moved a Six-Figure Donor
Patron story videos for the YMCA of Middletown that drew donations for a new pool, including a six-figure gift from a donor in Texas.
- Client
- YMCA of Middletown
- Project
- Donor Video Series
- Services
- Video Production · Promotion Strategy
The Challenge
Raise the money to update the YMCA’s pool.
The YMCA of Middletown needed to fund an update to its pool. Its strongest case was the people who use it every day.
The Approach
How the work unfolded.
Tell real stories
Produced a video series of patrons explaining what the YMCA means to them.
Put them in front of people
Advised on promoting each video through the website and social media to reach the widest audience.
The Outcome
What changed.
- Donations started after the first video was posted.
- The series found a national audience.
- A donor in Texas gave a six-figure gift toward the pool.