All work
BreakthroughM2Health & Wellness
Website Traffic Up 250%
Social strategy, content and SEO for a weight-loss coaching company that wanted to grow beyond referrals, handled with the care its subject needs.
- Client
- BreakthroughM2
- Project
- Social Media and Content Strategy
- Services
- Social Media · Content · SEO · Training
The Challenge
The company grew mainly through referrals and wanted to reach new markets, on a subject, body image, that calls for a careful tone.
BreakthroughM2 helps people change their relationship with weight and health. Growth had come from word of mouth, and the next stage meant reaching people who had never heard of them, with a voice that was encouraging rather than pushy.
The Approach
How the work unfolded.
Research the audience
Psychographic research to understand what the people BreakthroughM2 helps are looking for, and how they want to be spoken to.
Build the social program
A social media audit, strategy, live video, ongoing content and advertising.
Equip the team
A blog template, staff training and SEO, so the company could keep publishing on its own.
The Outcome
What changed.
- Website traffic up 250%, with almost 15% from social media.
- Facebook post reach up over 400%, with impressions from 80,000 to over 350,000.
- Page likes and followers up over 300% in 2020, and engagement nearly doubled.
- Instagram engagement doubled in 2020.